Optimize your ideas to be shared and quoted
We all quote authors, thinkers, and experts.
Very few of us ever work on becoming quotable ourselves.
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Being quotable isn’t about sounding smart.
It’s about creating moments in our writing or presentations that distill our thinking into a few sentences sharp enough to stand on their own.
These are passages that can live outside context, detached from supporting arguments, and still carry weight, even when they’re the only lines people repeat.
I call these passages quotable insights.
Quotable insights are sentences intentionally crafted to represent the edge of our unique perspective.
They work like business cards for our best ideas, portable samples of our knowledge that open the door to deeper conversations and new opportunities.
Quotability sharpens our thinking.
Shaping ideas into quotable insights clarifies what we know and believe, and gives us the confidence to share our unique perspective with impact.
Quotability amplifies influence.
When an insight captures a thought or feeling with real precision, it travels through conversations, into meetings, and across networks.
Quotability sparks change.
A single insight can inspire action. It can shift how people think, how they talk, and sometimes even how they lead.
As artificial intelligence turns expertise into commodity, quotability may be the sharpest edge our unique perspective can have.
Quotability is the craft of turning ideas into influence
Every edition of the newsletter Quotable Edge, I unpack one thought across 3 levels of impact:
★ Idea
★★ Insight
★★★ Quotable Insight
Subscribe to discover great thinkers, and to understand the clarity and punch that give insights a quotable edge.
Hello. I’m Diego Schutt.
I’m looking to work with writers, thought leaders, content creators, and experts that want to optimize their ideas to be shared and quoted.
Together, we can co-create quotable insights and insight-driven narratives for:
Essays
Articles
Social Media
Keynotes
Books
In my work, I combine principles of content marketing, creative copywriting, storytelling, and strategic narrative to highlight the unique value of my clients’ work and ideas.
Topics I’m most interested in: Psychology, Futures Thinking and Foresight, Philosophy, Marketing, Media and Digital Culture, Technology and Innovation.
My services
Insight Portfolio
Ghostwriting
Co-writing
Quotability Workshop
Keynote Speaker