Discover the difference between content people like and content people love.

We all use the same criteria to decide if a newsletter, an article or a keynote is worth our time.

This criteria can be summarised in one simple question:

Is this relevant to me?

It may seem obvious, but I bet in the past you’ve had this experience: you created a piece of content to share an idea you thought was great, but your audience’s reaction didn’t match your expectations.

After years creating content that didn’t have the impact I expected, I had a breakthrough.

If I wanted my content to stand out, I realized sharing ideas was not enough. I needed to share insights.

An insight is an idea that’s been simplified and compressed so its relevance is immediately apparent. Insights are the key ingredients of content people love.

In 2020, I’ve started creating content with this mindset and I’ve made over six figures selling courses, workshops and consultancies in Brazil and Portugal.

Now living in London, I’m excited to share my method with professionals and content creators in the UK.

If you want to find atomic insights to fuel your newsletter, your articles and your keynotes, I can help.

I have a Bachelor’s Degree in Communication, a Postgraduation Degree in Psychology of Communication, and over twelve years experience with content creation and content marketing.

I’ve helped clients to write articles that generated business, get personal and professional projects off the ground, prepare keynote for investors, amongst other goals.

Shall we have a chat about your goals?