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Discover tools to make your communication match the depth of your knowledge.
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🙄 Most people write a lot and say too little.
🤯 Few people can write a little and say a lot.
Anyone can share ideas online.
But if you want your communication to stand out, ideas are not enough. You need insights.
An insight is an idea that’s been simplified and compressed so its relevance is immediately recognisable.
Insights grab attention and spark curiosity because they help people:
Instantly understand the essence of complex ideas without dumbing them down.
or
Recognise the complexity of seemingly simple ideas without feeling overwhelmed.
But listing a bunch of insights is not enough (unless you are creating a 90s style inspirational powerpoint).
If you want your message to make a real impact, you need to create a narrative that is clear, surprising, assertive and strategic. You need to say more in fewer words.
The most memorable communicators don’t start shallow and then go deep. They start deep and then they go even deeper.
Find atomic insights to fuel your keynotes, content and lessons.
Create narratives that help people navigate your ideas with ease.
Hi there. I’m Diego Schutt.
I work with professionals who want to create keynotes, online content and lessons that showcase the real value of what they think, know and do.
I combine tools and ideas from copywriting, storytelling and essentialism (yes, the same one Greg McKeown wrote a book about) to help people multiply the impact of their ideas.